TY  - BOOK
AU  - Prahalad, C.K.
TI  - Fortune at the bottom of  the pyramid
SN  - 9788177587760 (pbk.)
U1  - 658 PRA 
PY  - 2005///
CY  - New Delhi
PB  - Pearson education
KW  - BOP market
KW  - Global opportunity
N1  - Eradicating poverty through profits; Enabling dignity and choice through markets
ER  -