TY  - BOOK
AU  - Turban, Efraim
AU  - King, David
AU  - Viehland, Dennis 
AU  - Lee, Jae
TI  - Electronic commerce : : a managerial perspective 
SN  - 9788131724781 (pbk.)
U1  - 658.84 TUR 
PY  - 2006///
CY  - New Delhi
PB  - PEARSON
KW  - Business enterprises--Computer networks.
KW  - Electronic commerce
KW  - Electronic commerce--Management.
KW  - Information technology--Management.
KW  - E-commerce.
N1  - Published: New York, 2002; Pearson/Prentice Hall, 2004-; The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market
ER  -