TY  - BOOK
AU  - Gupta, Seema
AU  - Jathar, Avadhoot -- author
TI  - Marketing analytics
SN  - 9789373320489 (pbk.)
U1  - 658.8 GUP 
PY  - 2026///
CY  - New Delhi
PB  - Wiley
KW  - Marketing – Data processing
KW  - Marketing – Statistical methods
KW  - Marketing research – Methodology
KW  - Big data – Marketing
KW  - Branding and product development
KW  - Pricing and marketing mix
KW  - Customer Journey mapping and analysis
KW  - Customer relations – Data processing
KW  - Marketing Metrics
KW  - Predictive Analytics
KW  - Market Segmentation
KW  - Marketing Mix Modeling (MMM)
N1  - Book Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors
ER  -