01059nam a22001937a 4500 260407b ||||| |||| 00| 0 eng d 9789373320489 (pbk.) English 658.8 GUP Gupta, Seema Marketing analytics / Seema Gupta; Avadhoot Jathar 2nd edition New Delhi : Wiley, 2026. xxiv, 522 p. : ill. ; 24 cm. Book Overview : This textbook is a practical reference for students and professionals, focusing on applying statistical, machine learning, and generative AI models to various marketing sectors Marketing – Data processing Marketing – Statistical methods Marketing research – Methodology Big data – Marketing Branding and product development. Pricing and marketing mix. Customer Journey mapping and analysis. Customer relations – Data processing Marketing Metrics. Predictive Analytics. Market Segmentation. Marketing Mix Modeling (MMM) Jathar, Avadhoot -- author 1 16039 16039 0 0 ddc 0 658_800000000000000_GUP 0 34525 WELBLR WELBLR 2026-04-07 Educational Supplies 899.00 0 658.8 GUP B016476 2026-04-07 2026-04-07 1 0 0 ddc 0 658_800000000000000_GUP 0 34526 WELBLR WELBLR 2026-04-07 Educational Supplies 899.00 0 658.8 GUP B016477 2026-04-07 2026-04-07 1 0 0 ddc 0 658_800000000000000_GUP 0 34527 WELBLR WELBLR 2026-04-07 Educational Supplies 899.00 0 658.8 GUP B016478 2026-04-07 2026-04-07 1