TY  - BOOK
AU  - Bamford, Charles E.
AU  - Hoffman, Alan N. -- author
AU  - Wheelen, Thomas L.-- author
AU  - Hunger, J. David -- author
AU  - Kansal, Purva -- author
TI  - Strategic management and business policy : : globalization, innovation, and sustainability / 
SN  - 9789361596124 (pbk.)
U1  - 658.4012 BAM 
PY  - 2025///
CY  - Noida
PB  - Pearson
KW  - Cases in Strategic management
KW  - Strategic planning
N1  - Revised edition of Strategic management and business policy, [2018]; Summary : "This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It
was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most
importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"-- Provided by publisher
ER  -