TY  - BOOK
AU  - Cialdini, Robert B.
TI  - Influence, new and expanded : : the psychology of persuasion 
SN  - 9780063138803 (pbk.)
U1  - 150 CIA 
PY  - 2021///
CY  - New York
PB  - HarperCollins publishers
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
N1  - Summary : "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- Provided by publisher; "This expanded edition includes: new research and examples; new chapter on the unity principle; new insights for digital businesses"--Dust jacket
Revised edition of the author's Influence, ©1993
"First Collins business essentials edition published in 2007"--Title page verso
Originally issued under title: Influence : how and why people agree to things, 1984
ER  -