TY  - BOOK
AU  - Wilson, Alan (author)
TI  - Marketing research : : delivering customer insight 
SN  - 9789356403185 (pbk.)
U1  - 658.83 WIL 
PY  - 2022///
CY  - New Delhi
PB  - Bloomsbury publishing
KW  - Marketing research
N1  - Summary : "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher; Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.
Includes bibliographical references and index

ER  -