TY - BOOK AU - Kaplan, Jack M TI - Patterns of entrepreneurship management SN - 9789354642289 (pbk.) U1 - 658.421 KAP PY - 2024/// CY - New Delhi PB - Wiley KW - Entrepreneurship N1 - Summary : Patterns of Entrepreneurship Management, 6th Edition, is the essential roadmap for anyone interested in starting a new venture whether for-profit or social enterprise. Using its innovative “roadmap” approach, this practical guide enables students and aspiring entrepreneurs to design, execute, and maintain their business plan—covering every essential step of the entrepreneurial process, from turning an idea into a business model to securing funding and managing resources ER -