TY  - BOOK
AU  - Bendle, Neil T.
AU  - Farris, Paul W. -- author
AU  - Pfeifer, Phillip E. -- author
AU  - Reibstein, David J. -- author
TI  - Marketing metrics : : the manager's guide to measuring marketing performance / 
SN  - 9789332578050 (pbk.)
U1  - 658.8 BEN 
PY  - 2016///
CY  - Noida
PB  - Pearson Education
KW  - Marketing research
KW  - Marketing--Mathematical models
KW  - Performance--Measurement
N1  - Notes : Includes bibliographical references (pages 417-420) and index
ER  -