TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Yow, John -- author
TI  - The accidental scholar
SN  - 9788126939343 (hbk.)
U1  - 650.092 SHE 
PY  - 2024///
CY  - New Delhi
PB  - Atlantic Publisher
KW  - Emory University--Faculty--Biography.
KW  - Business teachers--United States--Biography.
KW  - Business teachers--India--Biography
KW  - Philanthropists--United States--Biography
KW  - Philanthropists--India--Biography
KW  - Business education--United States
KW  - Business education--India
N1  - Includes bibliographical references (pages 210-228) and index; Summary:""Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man."" Philip Kotler The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour. This is the fascinating story of a young man from India who went to America to realise the American Dream and became a world-renowned educator and thought-leader. Professor Sheth tells us about the ma; Contents:
Cover; Advance Praise; Contents; Foreword; Preface; Acknowledgements; 1
The Journey Begins; 2
Graduate School and Marriage; 3
Columbia and MIT; 4
From Columbia to India and Back; 5 -Illinois: My Academic Life; 6 -Illinois: Travels at Home and Abroad; 7
Illinois: Professional Work and Departure; 8
From Cornfields to Palm Trees; 9
USC CTM and Atlanta; 10
New Challenges and A New Center; 11
Emory: Administration and Academics; 12
My Professional Life; 13
Saying Thanks by Giving Back; 14
Madhu is my Backbone; Epilogue; Appendix-Publications; Index; About the Authors
ER  -