TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Lilliput land : : how small is driving India's mega consumption story / 
SN  - 9780143465492 (hbk.)
U1  - 658.8342 BIJ 
PY  - 2024///
CY  - Gurugram, Haryana, India : 
PB  - Penguin Business, an imprint of Renguin Random House, 
KW  - Consumers--India.
KW  - Consumption (Economics)--India.
KW  - Consumer behavior--India.
KW  - Income--India.
KW  - Small business--India.
KW  - India--Economic conditions--1947-
N1  - Includes bibliographical references (pages 277-283)

ER  -