TY  - BOOK
AU  - Bland, David J
AU  - Osterwalder, Alexander -- Author
AU  - Smith, Alan -- Designer
AU  - Papadakos, Trish -- Designer
TI  - Testing business ideas
SN  - 9781119551447 (pbk.)
U1  - 658.4034 BLA 
PY  - 2020///
CY  - Hoboken, New Jersey : 
PB  - Wiley
KW  - Strategic planning.
KW  - Consumer research.
KW  - New products
N1  - Includes index; 1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
ER  -