TY  - BOOK
AU  - Savoia, Alberto 
TI  - The right it : : why so many ideas fail and how to make sure yours succeed 
SN  - 9780062958235 (pbk.)
U1  - 658.4063 SAV 
PY  - 2019///
CY  - HarperOne
PB  - New York
KW  - Creative ability in business Management
KW  - Entrepreneurship
KW  - Industrial property Management
KW  - New products
KW  - Nonfiction
KW  - Success in business
N1  - The law of market failure
The Right It
Data beats opinions
Thinking tools
Pretotyping tools
Analysis tools
Tactics toolkit
Complete example: BusU
Final words
ER  -