TY - BOOK AU - Fitzpatrick, Rob TI - The Mom test : : how to talk to customers and learn if your business is a good idea when everyone is lying to you SN - 9781492180746 (pbk.) U1 - 658.812 FIT PY - 2013/// CY - United States PB - CreateSpace Independent Publishing Platform KW - Business communication KW - Entrepreneurship KW - Customer relations KW - Market research KW - New business enterprises ER -