TY  - BOOK
TI  - The digital transformation playbook : : rethink your business for the digital age / 
SN  - 9780231175449 (pbk.)
U1  - 658.4062 ROG 
PY  - 2016///
CY  - New York : 
PB  - Columbia Business School Pub., 
KW  - Technological innovations--Management.
KW  - Information technology--Management
KW  - New products
KW  - Strategic planning
N1  - Includes bibliographical references and index; Contents: The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.


ER  -