TY  - BOOK
AU  - Bethune, Kevin G.
TI  - Reimagining design : : unlocking strategic innovation / 
SN  - 9780262046503 (pbk.)
U1  - 658.4063 BET 
PY  - 2022///
CY  - Cambridge : 
PB  - The MIT Press, 
KW  - Technological innovations--Management.
KW  - Strategic planning
KW  - Creative ability in business
N1  - Includes bibliographical references and index; Summary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.


ER  -