TY  - BOOK
AU  - Moore, Geoffrey A.
TI  - Crossing the chasm: marketing and selling disruptive products to mainstream customers / 
SN  - 9780062292988 (pbk.)
U1  - 658.8 MOO 
PY  - 2014///
CY  - New York
PB  - HarperBusiness
KW  - Selling--High technology.
KW  - High technology--Marketing
KW  - Technological innovations--Marketing
N1  - Includes index; Summary:Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
ER  -