TY  - BOOK
AU  - Ramesh Kumar, S
TI  - Case studies in marketing management
SN  - 9788131761397 (pbk.)
U1  - 658.8 KUM 
PY  - 2011///
CY  - Chennai
PB  - Pearson
KW  - Marketing.
KW  - Marketing Management
KW  - Case Studies
N1  - Summary: Case Studies in Marketing Management is a comprehensive resource for management students, providing real-life cases from the Ivey Business Case collection. The book, authored by Prof. Paul Beamish, aims to bridge the gap in Indian business schools by offering real-life examples of the challenges faced by marketers in emerging markets. The book aims to blend theory with practice, allowing students to appreciate and compare the various challenges faced by marketers in the Indian context
ER  -