TY  - BOOK
AU  - Van Doren, Paul.
AU  - MacLellan, Louise 
TI  - Authentic : : a memoir by the founder of Vans / 
SN  - 9781641120241 (pbk.)
U1  - 338.7 DOR 
PY  - 2021///
CY  - South Carolina : 
PB  - Vertel Publishing
KW  - autobiographies (literary works)
KW  - Shoemakers United States Biography
N1  - Summary: Authentic is a memoir by Paul Van Doren, founder of Vans, a popular shoe company known for its laid-back, colorful SoCal vibe and people-oriented culture. Van Doren, a high school dropout, started as a service boy at a local rubber factory and leveraged his skills to create a successful brand. Vans has grown into a globally recognized brand with billions of dollars in annual revenue. The memoir highlights Van Doren's personal life and hard-won business lessons, such as the importance of deep-rooted values, improvisation, vision, and valuing people over profits; Contents: Be authentic-The education of an entrepreneur Organize a system Respect the workers Take the reins Never waste an opportunity Listen to your customers Sell what you believe in Go off the wall Get out while you stil have your sanity Shit happens: get on with it Embrace chance Get back to core culture Surf the waves Afterword: dress in overalls
ER  -