TY  - BOOK
AU  - Kern Lima, Jamie
TI  - Believe it / 
SN  - 9781982157807 (pbk.)
U1  - 338.7 LIM 
PY  - 2021///
CY  - New York
PB  - Gallery Books
KW  - Autobiography.
KW  - Biographies
KW  - Cosmetics industry
N1  - Summary: Believe IT is a book by Jamie Kern Lima, founder of IT Cosmetics. The book shares her journey of turning a struggling waitress into an international bestselling sensation and becoming the first female CEO of a brand in L'Oreal's 100+ year history. The book explores her journey of self-doubt, body-doubt, and God-doubt, and how she learned to trust herself. It also highlights her fight to change the beauty industry's use of unrealistic images. Believe IT is a powerful story of resilience and the power of belief in oneself to overcome obstacles and achieve success
ER  -