TY  - BOOK
AU  - Kiran, G
AU  - TS, Ragesh -- author
AU  - LV, Appasaba -- author
TI  - Advertising communication : : concepts & theory 
SN  - 9789394958531 (pbk.)
U1  - 659.1 KIR 
PY  - 2023///
CY  - Bangalore
PB  - Archers & Elevators Publishing House
KW  - Advertising Management
KW  - Advertising
ER  -