TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J. -- author
AU  - Carr, Jon C. -- author
AU  - Griffin, Mitch -- author
TI  - Business research methods
SN  - 9789353503260 (pbk.)
U1  - 001.42 ZIK 
PY  - 2022///
CY  - New Delhi : 
PB  - Cengage
KW  - Business Research Methodology
KW  - Business Methodology
KW  - Business Research
KW  - Management Research Methodology
N1  - Preface
PART I: INTRODUCTION. 1. The Role of Business Research
2. Informati Systems and Knowledge Management
3. Theory Building
4. The Business Research Process: An Overview
5. The Human Side of Business: Organizational and Ethica Issues
PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. 6. Problem Definition: The Foundation of Business Research
7. Qualitative Research Tools 8. Secondary Data Research in a Digital Age
PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. 9. Survey Research: An Overview
10. Survey Research: Communicating with the Respondents
11. Observation Methods
12. Experimental Research
PART IV: MEASUREMENT CONCEPTS. 13. Measurement and Scaling Concepts
14. Attitude Measurement
15. Questionnaire Design
PART V: SAMPLING AND FIELDWORK. 16. Sampling Designs and Procedures
17. Determination of Sample Size: A Review of Statistical Theory
18. Fieldwork
PART VI: DATA ANALYSIS AN PRESENTATION. 19. Editing and Coding: Transforming Raw Data into Information
20. Basic Data Analysis: Descriptive Statistics
21. Univariate Statistical Analysis
22. Bivariate Statistical Analysis: Differences Between Two Variable 23. Bivariate Statistical Analysis: Measures of Association
24. Multivariate Statistical Analysis
25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES. Appendix: Statistical Tables, Glossary of Frequently Used Symbols, Glossary, Endnotes
Index
ER  -