TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan -- author
AU  - Setiawan, Iwan -- author
TI  - Marketing 5.0 : : technology for humanity 
SN  - 9781119668510 (hbk.)
U1  - 658.8 KOT 
PY  - 2021///
CY  - Hoboken, New Jersey : 
PB  - Wiley
KW  - Marketing.
KW  - Technology.
N1  - Includes index; Welcome to marketing 5.0 : technology for humanity --
Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha --
Prosperity polarization : creating inclusivity and sustainability for society --
Digital divide : making tech personal, social, and experiential --
The digital-ready organization : one strategy doesn't fit all --
The next tech : it's time for human-like technologies to take off --
The new CX : machines are cool, but humans are warm --
Data-driven marketing : building a data ecosystem for better targeting --
Predictive marketing : anticipating market demand with proactive action --
Contextual marketing : making a personalized sense-and-respond experience --
Augmented marketing : delivering tech-empowered human interaction --
Agile marketing : executing operations at pace and scale
ER  -