TY  - BOOK
AU  - Lamb, Charles W
AU  - Hair, Jr., Joseph F -- author
AU  - Sharma, Dheeraj -- author
AU  - McDaniel, Carl -- author
TI  - MKTG principles of marketing: a South-Asian Perspective 
SN  - 9788131520345
U1  - 658.8 LAM 
PY  - 2012///
CY  - New Delhi
PB  - Cengage
KW  - Marketing -- Textbooks.
KW  - Marketing -- Management -- Textbooks.
KW  - Marketing.
KW  - Marketing -- Management
N1  - 4LTR Press
ER  -