TY  - BOOK
AU  - O'Guinn, Thomas Clayton
AU  - Allen, Chris T 
AU  - Semenik, Richard J 
AU  - Scheinbaum, Angeline Close 
TI  - Advertising and integrated brand promotion : : with coursemate 
SN  - 9789386668639
U1  - 659.1 OGU 
PY  - 2019///
CY  - New Delhi
PB  - Cengage
KW  - Advertising.
KW  - Advertising media planning.
ER  -