TY  - BOOK
AU  - Sauro, Jeff
TI  - Customer analytics for dummies
SN  - 9788126554393
U1  - 658.4034 SAU 
PY  - 2015///
CY  - New Delhi
PB  - Wiley
KW  - Business Analytics
KW  - Customer Analytics
KW  - Consumer behavior.
KW  - Data mining.
KW  - Marketing research
N1  -  	Introduction --
Getting started with customer analytics --
Identifying your customers --
Analytics for the customer journey --
Analytics for product development --
The part of tens --
Appendix. Predicting with customer analytics
ER  -