TY  - BOOK
AU  - Ryan, Damian
TI  - Understanding digital marketing : : marketing strategies for engaging the digital generation / 
SN  - 9780749478438
U1  - 658.872 RYA 
PY  - 2017///
CY  - New Delhi : 
PB  - Kogan Page, 
KW  - Internet Marketing
KW  - Social Media
KW  - Strategic Planning
N1  - Revised edition of the author's Understanding digital marketing, [2014]
Includes bibliographical references and index
ER  -