TY  - BOOK
AU  - Jain, Varsha 
AU  - Sheth, Jagdish -- author
AU  - Schultz, Don E. -- author
TI  - Consumer behavior : : a digital native
SN  - 9789353437695
U1  - 658.8342	JAI 
PY  - 2019///
CY  - Chennai
PB  - Pearson
KW  - Digital Native's Behavior
KW  - Social Media
KW  - Consumer behavior
ER  -