TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan -- author
AU  - Setiawan, Iwan -- author
TI  - Marketing 4.0 : : moving from traditional to digital 
SN  - 9788126566938
U1  - 658.8 KOT 
PY  - 2017///
CY  - New Delhi : 
PB  - Wiley
KW  - Marketing.
KW  - Internet marketing.
KW  - Electronic Commerce
KW  - Industrie 4.0
N1  - Includes index
ER  -