TY - BOOK AU - Lakhani, Dave TI - How to sell when nobody's buying : : (and how to sell even more when they are) SN - 9780470504895 U1 - 658.85 LAK PY - 2009/// CY - Hoboken, N.J. : PB - John Wiley & Sons, KW - Selling. KW - Purchasing. KW - Success in business. KW - Sales methods N1 - Quick state: how to sell more right now -- Get real and get focused -- Get visible: you have to be seen to sell -- Get connected: how to find buyers who are ready to buy now -- Get digital and get off the road: sell to buyers at their desks from yours -- Get creative: open new doors in new ways -- Get persuasive: understand buyer psychology to see more now -- Get paid: getting more out of every sale -- Get leverage: the art of mass influence -- Get them selling: in economic slumps, good sales managers earn their pay -- Final thoughts ER -