TY  - BOOK
AU  - Weinschenk, Susan M
TI  - 100 things every designer needs to know about people
SN  - 9780321767530
U1  - 729 WEI 
PY  - 2011///
CY  - Berkeley, CA : 
PB  - New Riders, 
KW  - Design -- Psychological aspects.
KW  - Human Engineering -- psychology.
KW  - Arts graphiques.
KW  - Communication visuelle
N1  - How people see --
How people read --
How people remember --
How people think --
How people focus their attention --
What motivates people --
People are social animals --
How people feel --
People make mistakes --
How people decide
ER  -