TY  - BOOK
AU  - Isson, Jean Paul
TI  - Unstructured data analytics : : how to improve customer acquisition, customer retention, and fraud detection and prevention 
SN  - 9788126576852
U1  - 658.4034 ISS 
PY  - 2018///
CY  - Hoboken, New Jersey : 
PB  - Wiley, 
KW  - Management -- Statistical methods.
KW  - Database management.
KW  - Big data.
KW  - Data mining.
KW  - Customer relations
N1  - Chapter 1: The Age of Advanced Business Analytics --
Chapter 2: Unstructured Data Analytics: The Next Frontier of Analytics Innovation --
Chapter 3: The Framework to Put UDA to Work --
Chapter 4: How to Increase Customer Acquisition and Retention with UDA --
Chapter 5: The Power of UDA to Improve Fraud Detection and Prevention --
Chapter 6: The Power of UDA in Human Capital Management --
Chapter 7: The Power of UDA in the Legal Industry --
Chapter 8: The Power of UDA in Healthcare and Medical Research --
Chapter 9: The Power of UDA in Product and Service Development --
Chapter 10: The Power of UDA in National Security --
Chapter 11: The Power of UDA in Sports --
Chapter 12: The Future of Analytics
ER  -