TY  - BOOK
AU  - Parvatiyar, Atul
AU  - Sheth, Jagdish N. -- honoree.) 
AU  - Sisodia, Rajendra -- editor
TI  - Handbook of advances in marketing in an era of disruptions : : essays in honour of Professor Jagdish Sheth 
SN  - 9789352809585
U1  - 658.8 PAR 
PY  - 2019///
CY  - New Delhi
PB  - SAGE Publications India, 
KW  - Marketing.
KW  - Marketing -- Management
N1  - Includes bibliographical references; Cover
Contents
List of Tables
List of Figures
List of Abbreviations
Foreword: My Reflections about Jagdish Sheth
Preface
PART I: Rethinking and Re-envisioning Marketing
Chapter 1: Reimagine Marketing
Chapter 2: Daring to Understand and Change Thinking
Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s
Chapter 4: Advancing the Study of Marketing's Impactson Society
Chapter 5: Sh ould Government Regulate Questionable Goods and Services?
Chapter 6: The Historical Roots of Marketing's Badge of Infamy
PART II: Marketing for a Better World
67 More
ER  -