TY  - BOOK
AU  - Winston, Wayne L.
TI  - Marketing analytics : : data-driven techniques with Microsoft Excel 
SN  - 9788126548620
U1  - 658.8 WIN 
PY  - 2014///
CY  - New Delhi
PB  - Wiley
KW  - Microsoft Excel (Computer file)
KW  - Microsoft Excel (Computer file) -- Guidebooks.
KW  - Marketing research -- Data processing.
KW  - Electronic spreadsheets
N1  - Includes index; https://www.worldcat.org/title/marketing-analytics-data-driven-techniques-with-microsoft-excel/oclc/862759703
ER  -