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  <titleInfo>
    <title>Marketing analytics</title>
    <subTitle>data-driven techniques with Microsoft Excel</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Winston, Wayne L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">New Delhi</placeTerm>
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    <publisher>Wiley</publisher>
    <dateIssued>2014</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">lis</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">h</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxx, 690 p. :  ill., charts ;  24 cm.</extent>
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  <tableOfContents>https://www.worldcat.org/title/marketing-analytics-data-driven-techniques-with-microsoft-excel/oclc/862759703</tableOfContents>
  <note type="statement of responsibility">Wayne L Winston</note>
  <note>Includes index.</note>
  <subject>
    <topic>Microsoft Excel (Computer file)</topic>
  </subject>
  <subject>
    <topic>Microsoft Excel (Computer file) -- Guidebooks</topic>
  </subject>
  <subject>
    <topic>Marketing research -- Data processing</topic>
  </subject>
  <subject>
    <topic>Electronic spreadsheets</topic>
  </subject>
  <classification authority="ddc">658.8 WIN</classification>
  <identifier type="isbn">9788126548620</identifier>
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