TY  - BOOK
AU  - Schmarzo, Bill
TI  - Big data MBA : : driving business strategies with data science 
SN  - 9788126559657
U1  - 005.74 SCH 
PY  - 2016///
CY  - New Delhi
PB  - Wiley
KW  - Business intelligence -- Data processing.
KW  - Business planning -- Statistical methods.
KW  - Data mining.
KW  - Management -- Data processing.
KW  - Big data.
KW  - Business -- Data processing
N1  - Includes index; Business potential of big data. The big data business mandate --
Big data business model maturity index --
The big data strategy document --
The importance of the user experience --
Data science. Differences between business intelligence and data science --
Data science 101 --
The data lake --
Data science for business stakeholders. Thinking like a data scientist --
"By" analysis technique --
Score development technique --
Monetization exercise --
Metamorphosis exercise --
Building cross-organizational support --
Power of envisioning --
Organizational ramifications --
Stories
ER  -