TY  - BOOK
AU  - Klaff, Oren
TI  - Pitch anything : : an innovative method for presenting, persuading and winning the deal 
SN  - 9780071332484
U1  - 658.406 KLA 
PY  - 2011///
CY  - New York : 
PB  - McGraw-Hill, 
N1  - The pitch method --
Frame control --
Status --
Pitching your big idea --
Frame stacking and hot cognitions --
Eradicating neediness --
Case study: the airport deal --
Get in the game
ER  -