TY - BOOK AU - Whitman, Drew Eric TI - Cashvertising : : how to use 50 secrets of ad-agency psychology to make big money selling anything to anyone / SN - 9789386215055 (pbk.) U1 - 659.1 DRE PY - 2009/// CY - New Delhi PB - Pan macmillan India KW - Advertising Management KW - Internet advertising. KW - Internet marketing KW - Advertising--Psychological aspects. KW - Marketing--Psychological aspects ER -