TY  - BOOK
AU  - Winston, Wayne L
TI  - Marketing analytics : : data-driven techniques with Microsoft Excel
SN  - 9788126548620 (pbk.)
U1  - 658.8 WIN 
PY  - 2018///
CY  - New Delhi
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Marketing management
KW  - Business
ER  -