TY - BOOK AU - Ulrich, Karl T AU - Eppinger, Steven D -- author TI - Product design and development SN - 9789352601851 U1 - 658.56 ULR PY - 2017/// CY - Chennai PB - McGraw Hill Education KW - Industrial management KW - Production management KW - Industrial engineering KW - New products -- management N1 - Includes bibliographical references and index ER -