TY  - BOOK
AU  - Dixon, Matthew 
TI  - Challenger sale : : how to take control of the customer conversation /​
SN  - 9780670922857
U1  - 658.85 DIX 
PY  - 2011///
CY  - New Delhi
PB  - Portfolio Penguin, 
KW  - Adamson, Brent.
KW  - Selling.
KW  - Customer relations.
KW  - Sales management
N1  - Originally published: London: Portfolio, 2012
ER  -