TY - BOOK AU - Reason, Ben. AU - Løvlie Lavrans, AU - Flu, Melvin Brand TI - Service design for business : : a practical guide to optimizing the customer experience SN - 9788126560066 (pbk.) U1 - 658.406 REA PY - 2016/// CY - Hoboken PB - Wiley &​ Sons KW - Service Design ER -