TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9788126516049
U1  - 658.802 AAK 
PY  - 2005///
CY  - New Delhi
PB  - John Wiley & Sons, Inc.
KW  - Marketing -- Management.
KW  - Marketing -- Gestion.
KW  - Marketing.
KW  - Strategisch management
N1  - Includes index
ER  -