TY  - BOOK
AU  - Schmitt, Bernd
TI  - Big think strategy : : how to leverage bold ideas and leave small thinking behind 
SN  - 9781422103210
U1  - 658.4012 SCH 
PY  - 2007///
CY  - Boston, Mass. : 
PB  - Harvard Business School Press, 
KW  - Creative ability in business.
KW  - Strategic planning.
KW  - Success in business.
KW  - Organizational effectiveness
N1  - Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus
ER  -