TY  - BOOK
AU  - Anderson, Chris.
TI  - The long tail : : why the future of business is selling less of more / 
SN  - 9781847940360 (pbk.)
U1  - 658.802 AND 
PY  - 2009///
CY  - London : 
PB  - Business books, 
KW  - Electronic commerce
KW  - Market segmentation
KW  - Marketing Innovations
KW  - Marketing Technological innovations
N1  - Includes bibliographical references and index; Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
ER  -