00908nam a2200169Ia 4500008004100000020002500041041001200066082001600078100002100094245009300115250002500208260003900233300002600272500005100298505028000349650010900629140814s9999    xx            000 0 und d  a9781847940360 (pbk.)  aEnglish  a658.802 AND  aAnderson, Chris.  aThe long tail : bwhy the future of business is selling less of more / cChris Anderson.  aRev. and updated ed.  aLondon : bBusiness books, c2009.  axii, 267 p. ;c20 cm.  aIncludes bibliographical references and index.  aSummary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.   aElectronic commerce.aMarket segmentation.aMarketing Innovations.aMarketing Technological innovations.