TY  - BOOK
AU  - Godin, Seth
TI  - Purple cow : : transform your business by being remarkable 
SN  - 9780141036458
U1  - 658.8 GOD 
PY  - 2008///
CY  - London : 
PB  - Penguin Books, 
KW  - Marketing
N1  - Originally published: New York : Portfolio, ©2003 ; London : Michael Joseph, ©2004
ER  -