TY  - BOOK
AU  - Fernie, John
AU  - Fernie, Suzanne
AU  - Moore, Christopher 
TI  - Principles of retailing / 
SN  - 9788131207673 (pbk.)
U1  - 658.87 FER 
PY  - 2015///
CY  - Burlington
PB  - Butterworth-heinemann
KW  - Retail Management
KW  - Retail trade
N1  - Includes bibliographical references and index; Contents: The retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalization of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.


ER  -