TY  - BOOK
AU  - Godin, Seth
TI  - All marketers are liars : : the power of telling authentic stories in a low-trust world 
SN  - 9780718148652
U1  - 658.8 GOD 
PY  - 2006///
CY  - London : 
PB  - Michael Joseph, 
KW  - Marketing Management
KW  - Marketing.
KW  - Marketing -- Psychology.
N1  - Includes index
ER  -