TY  - BOOK
AU  - Porter, Michael E.
TI  - Competitive advantage : : creating and sustaining superior performance : with a new introduction 
SN  - 9780684841465
U1  - 658.4012 POR 
PY  - 1998///
CY  - New York
PB  - Free Press, 
KW  - General Management
KW  - Competition.
KW  - Industrial management.
KW  - Strategisch management.
KW  - Concurrentie
KW  - Industrie Management
N1  - Originally published: New York : Free Press ; London : Collier Macmillan, ©1985; 1. Competitive strategy: The core concepts --
Part I. Principles of competitive advantage --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
Part II. Competitive scope within an industry --
7. Industry segmentation and competitive advantage --
8. Substitution --
Part III. Corporate strategy and competitive advantage --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
Part IV. Implications for offensive and defensive competitive strategy --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader
ER  -